Browsing by Author Lương Thành Luân

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2024Amplifying brand impact: unraveling the dynamics of social media marketing, ewom, and brand equity in shaping purchase intentionsNguyễn Khánh Ngân
2024Exploring consumers’ Impulsive Buying in TikTok Live-streaming: The Stimulus-Organism-Response FrameworkLương Thành Luân
2024Online hotel booking intention: crucial determinants in digital ages and the mediating role of electronic trustLý Vĩ Diệu
Showing results 1 to 3 of 3