Browsing by Author Minh T.H. Le

Showing results 1 to 5 of 5
Issue DateTitleAuthor(s)
2024Enhance the effectiveness of affiliate marketing on Tiktok for young peopleMinh T.H. Le
2023Extending the theory of reasoned action to understand fast fashion by younger consumersMinh T.H. Le
2024Fostering product quality and Brand Trust by QR code traceability and customer reviews: The moderating role of brand reputation in BlockchainMinh T.H. Le
2024How does influencer marketing build up the engagement between brand and followers?Minh T.H. Le
2024The spread of fake news: Disclosure willingness roleMinh T.H. Le
Showing results 1 to 5 of 5