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Browsing by Author Ngo, L.V.
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Converting internal brand knowledge into employee performance | Ngo, L.V.; Nguyen, N.P.; Huynh, K.T.; Gregory, G.; Cuong, P.H. |
| 2020 | It takes two to tango: the role of customer empathy and resources to improve the efficacy of frontline employee empathy | Ngo, L.V.; Nguyen, T.N.Q.; Tran, N.T.; Paramita, W. |
| 2020 | Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty | Cuong, P.H.; Nguyen, O.D.Y.; Ngo, L.V.; Nguyen, N.P. |
