Browsing by Author Ngo, L.V.

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2020Converting internal brand knowledge into employee performanceNgo, L.V.
2020It takes two to tango: the role of customer empathy and resources to improve the efficacy of frontline employee empathyNgo, L.V.
2020Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyaltyCuong, P.H.
Showing results 1 to 3 of 3