Browsing by Author Ngoc Bich Do

Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
2024Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run CommunitiesHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen; Hue Minh Nguyen
2025Green marketing and young consumers’ responses during uncertainty evidence from an emerging countryNgoc Bich Do; Hai-Ninh Do; Hoang-Khang Du
2025Investigating the dark side of ai-enabled personalization and its impact on user anxiety: the moderating role of collectivist orientationNgoc Bich Do; Minh Duyen Bui
2025The investigation of EGS brand purchase intention the moderating role of guiltNgoc Bich Do; Le Thi Minh Giang; Nguyen Trung Kien; Huynh Thien Huong; Nguyen Ngoc Minh Chau; Nguyen Ngoc Linh
2024Unveiling the impact of technological innovation and SMEs resilience: the moderating role of firms' social sustainability orientationHai-Ninh Do; Ngoc Bich Do; Thao Kim Nguyen; Tra My Nguyen
2024Unveiling the role of sustainability practices, co-innovation and entrepreneurial orientation on SMEs performance: An empirical study in developing countryHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen
Showing results 1 to 6 of 6