Browsing by Author Nguyễn Thái Minh Châu

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2025The impacts of nostalgia marketing on consumers’ purchase intentions: a focus on building brand equity in customers’ cognitionĐặng Thị Mỹ Lệ
2025Metaverse advertising resistance: a path analysis to negative brand perceptionNguyễn Thái Minh Châu
2025Research on consumers' willingness to pay premium for green products/servicesHiến Thị Thu Nhi
Showing results 1 to 3 of 3