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Browsing by Author Nguyen Pham Phuong Nhi
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | Anthropomorphism in building beverage brands: A moderated mediation study among the young generation | Nguyen Pham Phuong Nhi |
| 2022 | What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention | Ha Quang An |
