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Browsing by Author Nhi Ngoc Yen Nguyen
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | How Anti-Brand Activism Generated From Negative Online Word of Mouth on Customer-Run Communities: The Moderating Role of Physical Discomfort | Bich Ngoc Do; Truc Thanh Nguyen; Nhu Trinh Quynh Nguyen; Phung My La; Nhi Ngoc Yen Nguyen |
