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Browsing by Author Pham Hung Cuong
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | How brand innovativeness generates positive word of mouth | Pham Hung Cuong; Xuan-Doanh Nguyen-Le; Liem Viet Ngo; Nguyen Phong Nguyen |
