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Browsing by Author Pham Thi Phuong Dung
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023 | The effect of influencer advertising on impulsive buying behaviour on social commerce platforms: an integration of s-o-r and elm theories | Pham Thi Phuong Dung |
| 2023 | Understanding the startup's intention of digital marketing's learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM) | Pham Thi Phuong Dung |
| 2023 | Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM) | Pham Thi Phuong Dung; Ho Minh An; Pham Quoc Huy; Nguyen Le Dinh Quy |