Browsing by Author Phan Thành Lợi

Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2024The Effect of Virtual Fashion Influencers' Presence on Purchase Intention: A Moderated Mediation Model of AttractivenessNguyễn Thành Khôi
2024Explaining resistance to system usage in the chatbot: a view of the dual- factor modelVân Lê Duy Hoàng
2024Influencing factors of onlien reviews: an empirical analysis of determinants of purchase intention and negative review diagnosticity on ShopeePhan Thành Lợi
2023Investigating the dual-route effects of influencer marketing on purchase intention: The case of TikTok AdsTrần Tấn Phúc
2024Nghiên cứu tác động của việc sử dụng Blockchain trong nhãn truy xuất đến lòng tin của người tiêu dùng tại khu vực TP.HCMQuách Thụy Kim Ngân
2023Research on the effect of virtual reality technology (vr) on gen Z's decision to choose a tourist destination in Ho Chi Minh CityPhan Thành Lợi
2024Research on the impact of short-form video advertising on the purchase intention of Gen Z in Vietnam: the case of InstagramNguyễn Hồng Ngân
2024Understanding the determinants of e‑wallet continuance usage intention in of Gen Z in Vietnam: A case study of Zalo PayVõ Ngọc Bảo Trân
Showing results 1 to 8 of 8