Browsing by Author Saleem ur Rahman

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2024Promoting fintech: driving developing country consumers' mobile wallet use through gamification and trustSaleem ur Rahman; Bang Nguyen-Viet; Yen Thi Hoang Nguyen; Sohail Kamran
2023Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashingSaleem ur Rahman; Bang Nguyen-Viet