Browsing by Author Tăng Lê Thanh Hùng

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2023Game brand coolness: Understanding the perceived brand coolness and its implications for brand love and brand loyalty for Generation Z in Vietnam in the context of game brandTăng Lê Thanh Hùng
2024Scrutinizing how product transformation salience influences perceived green brand coolness and green purchase intention in Vietnam: the moderating effect of consumer traceability knowledgeTăng Lê Thanh Hùng
Showing results 1 to 2 of 2