Browsing by Author Tien Wang

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2024Unveiling the effect of benign and malicious envy toward social media influencers on brand choiceTien Wang; Trung Dam-Huy Thai; Ralph Keng-Jung Yeh; Camila Tamariz Fadic
2022We like to value the brand: a mixed-method studyTrung Dam-Huy Thai; Tien Wang; Tin Trung Nguyen
2022We “like” to value the brand: a mixed-method studyTrung Dam-Huy Tha; Tien Wang; Tin Trung Nguyen