Browsing by Author Trần Mai Đông

Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)
2023Application of utaut 2 model for purchase decision making on momo's mobile payment towards university student: The context of university of economics Ho Chi Minh cityTào Giáng My
2023Ảnh hưởng của chương trình tiếp thị liên kết (Affiliate Marketing) Shopee đến ý định mua sắm trực tuyến của người tiêu dùng trẻ tại TP.HCM.Trần Khánh Hạ
2023The effects of green marketing on consumer satisfaction in Ho Chi Minh City: Cocoon practiceDương Phạm Đình Quyên
2022Factors affecting the intention to join in tourism experience on simulated World - Metaverse: A specified case of phu quoc tour in Vietravel CompanyNguyễn Hồ Xuân Trà
2025From sustainability advertising to action: Unraveling the influence of green perceived value and environmental consciousness on sustainable consumption behavior.Nguyễn Thị Khánh Linh
2025From trust to regret- the impact of live streaming commerce on impulse buying and the consequences on return intentionTạ Kim Phúc
2025How firms leverage environmental corporate social responsibility to encourage green consumerism: Perspective of the social identity theoryHoàng Nguyễn Minh Thy; 79 p.
2023Immersive experience, customer satisfaction and customer attitude towards metaverse in retail industry: Department storesPhạm Hồng Ân
2025The impact factors to Impulsive Purchasing in Livestream Shopping: The Moderating role of Deal PronenessĐặng Thị Quế Trân
2025The impact of environmental knowledge on sustainable consumption behaviors: The moderating role of environmental awarenessTrịnh An Khang
2025The impact of personalization on the behavioral purchase intentions based on consumer psychology: A stimulus-organism-response (SOR) model perspectiveLý Trọng Nguyễn
2025The influence of perceived personalization on brand loyalty: The moderating role of intensity of TikTok useDương Vũ Hà My
2025The influence of social media marketing on sustainable consumption behavior: The role moderating of perceived environmental responsibilityThái Hồng Mỹ
Sep-2020Khai phá mối quan hệ trao đổi lãnh đạo – nhân viên đến sự chia sẻ kiến thức và sự mâu thuẫn quan hệ với đồng nghiệpTrần Mai Đông
Mar-2021Kinh nghiệm quốc tế hóa giáo dục đại học của một số nước trên thế giới: bài học cho Việt NamTrần Mai Đông
2024KOLs’ Perceived Persuasiveness: Consumer Impulse Buying Behavior On KOLs’ TikTok Live Streaming CommerceTạ Kim Phúc
2025Sustainability knowingness affects slow fashion behavior: The mediating role of sustainability attitudeHồ Khánh Ngọc
Showing results 1 to 17 of 17