Browsing by Author Trần Mai Đông


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Issue DateTitleAuthor(s)
2023Application of utaut 2 model for purchase decision making on momo's mobile payment towards university student: The context of university of economics Ho Chi Minh cityTào Giáng My
2023Ảnh hưởng của chương trình tiếp thị liên kết (Affiliate Marketing) Shopee đến ý định mua sắm trực tuyến của người tiêu dùng trẻ tại TP.HCM.Trần Khánh Hạ
2024The effect of psychological ownership on customer behaviors in music streaming service contextNguyễn Dạ Trúc Quyên
2023The effects of green marketing on consumer satisfaction in Ho Chi Minh City: Cocoon practiceDương Phạm Đình Quyên
2022Factors affecting the intention to join in tourism experience on simulated World - Metaverse: A specified case of phu quoc tour in Vietravel CompanyNguyễn Hồ Xuân Trà
2025From sustainability advertising to action: Unraveling the influence of green perceived value and environmental consciousness on sustainable consumption behavior.Nguyễn Thị Khánh Linh
2025From trust to regret- the impact of live streaming commerce on impulse buying and the consequences on return intentionTạ Kim Phúc
2024Greenwashing and the modern consumer: A deep dive into behavioral responsesPhan Thị Ngọc Hạnh
2025How firms leverage environmental corporate social responsibility to encourage green consumerism: Perspective of the social identity theoryHoàng Nguyễn Minh Thy; 79 p.
2023Immersive experience, customer satisfaction and customer attitude towards metaverse in retail industry: Department storesPhạm Hồng Ân
2025The impact factors to Impulsive Purchasing in Livestream Shopping: The Moderating role of Deal PronenessĐặng Thị Quế Trân
2025The impact of environmental knowledge on sustainable consumption behaviors: The moderating role of environmental awarenessTrịnh An Khang
2025The impact of personalization on the behavioral purchase intentions based on consumer psychology: A stimulus-organism-response (SOR) model perspectiveLý Trọng Nguyễn
2025The influence of perceived personalization on brand loyalty: The moderating role of intensity of TikTok useDương Vũ Hà My
2025The influence of social media marketing on sustainable consumption behavior: The role moderating of perceived environmental responsibilityThái Hồng Mỹ
2024Investigating consumers’impulsive purchase behavior driven by the impact of scarcity on fomo and competitive arousal during online flash saleNguyễn Uyên Vy
2024Investigating the relationships between narrative transportation, consumer brand experience, love and loyalty in storytelling advertising, a study among the young generation in Ho Chi Minh City, VietnamVõ Nguyễn Mỹ Uyên
Sep-2020Khai phá mối quan hệ trao đổi lãnh đạo – nhân viên đến sự chia sẻ kiến thức và sự mâu thuẫn quan hệ với đồng nghiệpTrần Mai Đông
Mar-2021Kinh nghiệm quốc tế hóa giáo dục đại học của một số nước trên thế giới: bài học cho Việt NamTrần Mai Đông
2024KOLs’ Perceived Persuasiveness: Consumer Impulse Buying Behavior On KOLs’ TikTok Live Streaming CommerceTạ Kim Phúc
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