Browsing by Author Trần Tấn Phúc

Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2024The Effect of Virtual Fashion Influencers' Presence on Purchase Intention: A Moderated Mediation Model of AttractivenessNguyễn Thành Khôi
2024Explaining resistance to system usage in the chatbot: a view of the dual- factor modelVân Lê Duy Hoàng
2023Factors affecting the decision to play Gamification. Thereby influencing the decision to use the MoMo E-wallet to make transactions for GenZ usersHoàng Mai Anh
2024Influencing factors of onlien reviews: an empirical analysis of determinants of purchase intention and negative review diagnosticity on ShopeePhan Thành Lợi
2023Investigating the dual-route effects of influencer marketing on purchase intention: The case of TikTok AdsTrần Tấn Phúc
2024Research on the impact of short-form video advertising on the purchase intention of Gen Z in Vietnam: the case of InstagramNguyễn Hồng Ngân
2024Understanding the determinants of e‑wallet continuance usage intention in of Gen Z in Vietnam: A case study of Zalo PayVõ Ngọc Bảo Trân
Showing results 1 to 7 of 7