Browsing by Author Tra My Nguyen

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2024Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run CommunitiesHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen; Hue Minh Nguyen
2024Unveiling the impact of technological innovation and SMEs resilience: the moderating role of firms' social sustainability orientationHai-Ninh Do; Ngoc Bich Do; Thao Kim Nguyen; Tra My Nguyen
2024Unveiling the role of sustainability practices, co-innovation and entrepreneurial orientation on SMEs performance: An empirical study in developing countryHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen
Showing results 1 to 3 of 3