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Browsing by Author Umair Akram
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | Exploring How the Characteristics of Live Streaming Affect Impulse Buying Behaviour in Live Streaming Commerce: The Mediating Effect of Trust and Flow Experience | Junlan Ming; Zeng Jianqiu; Muhammad Bilal; Umair Akram; Mingyue Fan |
