Browsing by Author Yen Thi Hoang Nguyen

Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2024Attitudes towards gamification advertising in Vietnam: a social commerce contextHai Ho Nguyen; Bang Nguyen-Viet; Yen Thi Hoang Nguyen
2022Factors driving consumers' attitudes towards facebook advertisements in an emerging market: A case study of VietnamNguyen Viet Bang; Yen Thi Hoang Nguyen; Tin Hoang Le; Son Bao Do
2022Factors driving consumers’ attitudes towards Facebook advertisements in an emerging market: A case study of VietnamNguyen Viet Bang; Yen Thi Hoang Nguyen; Tin Hoang Le; Son Bao Do
2024Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and GamificationBang Nguyen Viet; Yen Thi Hoang Nguyen
2024Promoting fintech: driving developing country consumers' mobile wallet use through gamification and trustSaleem ur Rahman; Bang Nguyen-Viet; Yen Thi Hoang Nguyen; Sohail Kamran
2025Towards sustainable education: Investigating waste source sorting behavior among students in VietnamNguyen Viet Bang; Yen Thi Hoang Nguyen; Luu Chi Luong; Nguyen Khanh Ngan
2024Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging MarketBang Nguyen-Viet; Yen Thi Hoang Nguyen
2022Understanding online purchase intention: the mediating role of attitude towards advertisingHai Ho Nguyen; Nguyen Viet Bang; Yen Thi Hoang Nguyen; Tin Hoang Le
Showing results 1 to 8 of 8