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Browsing by Author Zoe Lee
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023 | B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands | Emmanuel Mogaji; Mariachiara Restuccia; Zoe Lee; Nguyen Phong Nguyen |
