An empirical study of the intention of Vietnamese consummers to purchase luxury goods

Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/42602

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Nguyen Thi Mai Trang
dc.contributor.author	Truong Thi Xuan Thao
dc.date.accessioned	2016-12-15T09:42:05Z	-
dc.date.available	2016-12-15T09:42:05Z	-
dc.date.issued	2014
dc.identifier.other	Barcode: K50005851
dc.identifier.uri	http://digital.lib.ueh.edu.vn/handle/UEH/42602	-
dc.description	Business Administration. Mã số: 60.34.01.02
dc.description	Luận văn thạc sĩ -- Trường Đại học Kinh tế TP. HCM, 2013
dc.description	Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2013
dc.description	Gồm tài liệu tham khảo và phụ lục
dc.description	Includes bibliographical references and appendix
dc.description.abstract	Introduction. Literature review. Methodology. Data analysis and results: brand conciousness, materialism, and the need for uniqueness have significant impact on attitute toward purchasing luxuly goods among Vietnamese consumer.
dc.format.medium	59 Tr. + Phụ lục
dc.language.iso	eng
dc.publisher	Trường Đại học Kinh tế Tp. Hồ Chí Minh	-
dc.subject	Consumer behavior
dc.subject	Hành vi tiêu dùng
dc.title	An empirical study of the intention of Vietnamese consummers to purchase luxury goods
dc.type	Master's Theses
dc.subject.DDC	658.834
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.fulltext	Full texts	-
item.languageiso639-1	en	-
item.grantfulltext	reserved	-
item.cerifentitytype	Publications	-
item.openairetype	Master's Theses	-
Appears in Collections:	MASTER'S THESES

File

90058.pdf

Description

Size

1.14 MB

Format

Adobe PDF

Check