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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/43516
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dc.contributor.advisorLe Nguyen Hau
dc.contributor.authorNguyen Thi Kim Nhung
dc.date.accessioned2016-12-15T09:45:10Z-
dc.date.available2016-12-15T09:45:10Z-
dc.date.issued2014
dc.identifier.otherBarcode: K50006685
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/43516-
dc.descriptionBusiness
dc.descriptionQuản trị kinh doanh
dc.descriptionLuận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
dc.descriptionGồm tài liệu tham khảo và phụ lục
dc.descriptionIncludes bibliographical references and appendixes
dc.description.abstractBrand equity is one of the important concepts in brand management, as well as in business practice and academic research. Developing and properly managing brand equity has been emphasized as an important issue for most firms. Along with coffee brand in Vi
dc.format.medium78 Tr.
dc.language.isoeng
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.subjectCustomer behavior
dc.subjectHành vi khách hàng
dc.titleCustomer based brand equity a study of Trung Nguyen coffee in Viet Nam
dc.typeMaster's Theses
dc.subject.DDC658.827
item.fulltextFull texts-
item.languageiso639-1en-
item.openairetypeMaster's Theses-
item.grantfulltextreserved-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
Appears in Collections:MASTER'S THESES
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