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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/44300
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dc.contributor.advisorTran Ha Minh Quan
dc.contributor.authorNguyen Thi Minh Thu
dc.date.accessioned2016-12-15T09:46:36Z-
dc.date.available2016-12-15T09:46:36Z-
dc.date.issued2015
dc.identifier.otherBarcode: K50007308
dc.identifier.otherRG_2 #2 eb1 i5
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/44300-
dc.descriptionBusiness administration
dc.descriptionQuản trị kinh doanh
dc.descriptionLuận văn thạc sĩ -- Trường Đại học Kinh tế TP. HCM, 2015
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2015
dc.descriptionGồm tài liệu tham khảo và phụ lục
dc.descriptionIncludes bibliographical references and appendix
dc.description.abstractLiterature review and research model. Research method. Research result
dc.format.medium53 Tr.
dc.language.isoeng
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.subjectBrand
dc.subjectĐo lường
dc.subjectMeasure
dc.subjectThương hiệu
dc.titleEffective way to measure brand attitudinal equity
dc.typeMaster's Theses
dc.subject.DDC658.827
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.grantfulltextreserved-
item.openairetypeMaster's Theses-
item.fulltextFull texts-
Appears in Collections:MASTER'S THESES
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