| Title: | Factors afecting couple's decision amking in comtemporary wedding event decoration : Family influence social status, and pertinaol valuies |
Author(s): | Đinh Thi To Nhu |
Advisor(s): | Vo Thi Ngoc Thuy |
Keywords: | Customer research; Marketing; Nghiên cứu khách hàng; Tiếp thị |
Abstract: | Many recent years, Vietnamese young couples tend to organize their wedding event including many items of decoration such as photo booth, gallery table, aisle décor, stage backdrop, guest tables’ decoration and lighting system. This absolutely generate mor |
Issue Date: | 2014 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business Administration = Quản trị kinh doanh
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
Gồm tài liệu tham khảo và phụ lục
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/44334 |
| Appears in Collections: | MASTER'S THESES
|
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