Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/44339
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dc.contributor.advisorCao Hao Thi-
dc.contributor.authorTa Thi Thu Huong-
dc.date.accessioned2016-12-15T09:46:40Z-
dc.date.available2016-12-15T09:46:40Z-
dc.date.issued2014-
dc.identifier.otherBarcode: K50006307-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/44339-
dc.description.abstractEmail marketing is one of the most cost-effective marketing tools for businesses especially small companies. However, many Vietnamese companies, especially small businesses have not yet taken advantage of this method. On the other hand, few of studies hav-
dc.format.medium79 p.-
dc.language.isoEnglish-
dc.publisherUniversity of Economics Ho Chi Minh City-
dc.subjectE-commerce-
dc.subjectThương mại điện tử-
dc.titleFactors affecting consumer's behavioral intention toward email marketing-
dc.typeMaster's Theses-
dc.subject.DDC658.834-
ueh.specialityBusiness Administration = Quản trị kinh doanh-
item.grantfulltextreserved-
item.fulltextFull texts-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1English-
item.openairetypeMaster's Theses-
item.cerifentitytypePublications-
Appears in Collections:MASTER'S THESES
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