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Please use this identifier to cite or link to this item:
https://digital.lib.ueh.edu.vn/handle/UEH/44376Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Nguyen Thi Mai Trang | - |
| dc.contributor.author | Tran Ngoc Tu | - |
| dc.date.accessioned | 2016-12-15T09:46:45Z | - |
| dc.date.available | 2016-12-15T09:46:45Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.other | Barcode: K50006944 | - |
| dc.identifier.uri | http://digital.lib.ueh.edu.vn/handle/UEH/44376 | - |
| dc.identifier.uri | https://opac.ueh.edu.vn/record=b1018284~S8 | - |
| dc.description | Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014 | - |
| dc.description | Includes bibliographical references and appendix | - |
| dc.description.abstract | Introduction. Literature review and hypotheses. Research methodology. Data analysis and data result. Conclusion. Implications and limitations | - |
| dc.format.medium | 73 p. | - |
| dc.language.iso | English | - |
| dc.publisher | University of Economics Ho Chi Minh City | - |
| dc.subject | Direct advertising | - |
| dc.subject | Quảng cáo trực tiếp | - |
| dc.title | Factors affecting word-of-mouth a study of facebook fan pages | - |
| dc.type | Master's Theses | - |
| dc.subject.DDC | 659.14 | - |
| ueh.speciality | Business Administration = Quản trị kinh doanh | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | Full texts | - |
| item.languageiso639-1 | English | - |
| item.grantfulltext | reserved | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.openairetype | Master's Theses | - |
| Appears in Collections: | MASTER'S THESES | |
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