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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/44381
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dc.contributor.advisorTran Ha Minh Quan-
dc.contributor.authorLa Thi Hong Loan-
dc.date.accessioned2016-12-15T09:46:45Z-
dc.date.available2016-12-15T09:46:45Z-
dc.date.issued2015-
dc.identifier.otherBarcode: K50007318-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/44381-
dc.identifier.urihttps://opac.ueh.edu.vn/record=b1018744~S8-
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2015-
dc.descriptionIncludes bibliographical references and appendix-
dc.description.abstractLiterature review and theorical model. Methodology. Data analysis. Conclusion and implication-
dc.format.medium37 tr.-
dc.language.isoEnglish-
dc.publisherUniversity of Economics Ho Chi Minh City-
dc.subjectBrand-
dc.subjectLòng trung thành-
dc.subjectLoyalty-
dc.subjectThương hiệu-
dc.titleFactors influencing brand loyalty in pharmaceutical industry: evidence from VietNam-
dc.typeMaster's Theses-
dc.subject.DDC658.827-
ueh.specialityBusiness Administration = Quản trị kinh doanh-
item.languageiso639-1English-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.grantfulltextreserved-
item.openairetypeMaster's Theses-
item.fulltextFull texts-
Appears in Collections:MASTER'S THESES
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