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https://digital.lib.ueh.edu.vn/handle/UEH/44633
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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Nguyen Thi Mai Trang | |
dc.contributor.author | Luu Kien Quoc | |
dc.date.accessioned | 2016-12-15T09:47:12Z | - |
dc.date.available | 2016-12-15T09:47:12Z | - |
dc.date.issued | 2015 | |
dc.identifier.other | Barcode: K50007292 | |
dc.identifier.other | RG_2 #2 eb1 i5 | |
dc.identifier.uri | http://digital.lib.ueh.edu.vn/handle/UEH/44633 | - |
dc.description | Business administration | |
dc.description | Quản trị kinh doanh | |
dc.description | Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2015 | |
dc.description | Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2015 | |
dc.description | Gồm tài liệu tham khảo và phụ lục | |
dc.description | Includes bibliographical references and appendixes | |
dc.description.abstract | Review of literature and hypotheses. Metholodogy. Data analysis. Conclusions | |
dc.format.medium | 76 Tr. | |
dc.language.iso | eng | |
dc.publisher | Trường Đại học Kinh tế Tp. Hồ Chí Minh | - |
dc.subject | Brand identity | |
dc.subject | Nhận diện thương hiệu | |
dc.title | Antecedents and consequence of consumer - brand identification | |
dc.type | Master's Theses | |
dc.subject.DDC | 658.827 | |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | Full texts | - |
item.languageiso639-1 | en | - |
item.grantfulltext | reserved | - |
item.cerifentitytype | Publications | - |
item.openairetype | Master's Theses | - |
Appears in Collections: | MASTER'S THESES |
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