| Title: | Antencedents and mediators of consumer online purchase intention |
Author(s): | Nguyen Thi Thanh Tuyen |
Advisor(s): | Nguyen Quynh Mai |
Keywords: | Mua hàng trực tuyến; Online purchase |
Abstract: | Many e-vendors have been investigated in Vietnam but not all of them are successful. In order to be successes, e-vendors need to know how to attract consumers by understanding consumers’ purchase intention. In this study, five factors that were proposed t |
Issue Date: | 2015 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2015
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2015
Gồm tài liệu tham khảo và phụ lục
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/44787 |
| Appears in Collections: | MASTER'S THESES
|
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