Key factors affecting Horeca customers' loyalty in domestic goods at Ho Chi Minh

Abstract

With potential Horeca (hotel, restaurant, café) market, recently, companies interested in Vietnam began looking for opportunities to distribute goods to the resorts, restaurants, hotels. According to Ms. Le Thi Thanh Lam, Deputy General Director of Saigon Food, Vietnam enterprises are most highly valued by the market segment very large quantity of goods. To bring Vietnamese products have high quality standards in the consumer market for this is fussy, many years ago, Vietnamese enterprises start looking for business opportunities from restaurants, hotels from 3 star to 5 star, creating value chain linkages between business systems and Horeca. This study aims to investigate which factor affecting to Horeca customers’ loyalty in domestic goods. The result showed that Vietnamese enterprises need to improve how to have the opportunity to enter into a fertile market and equally difficult stormed the industry hard