| Title: | Key factors influence brand trust and brand loyalty: a study on smartphone consumers |
Author(s): | Truong Hong Ky |
Advisor(s): | Tran Ha Minh Quan |
Keywords: | Brand; Thương hiệu |
Issue Date: | 2014 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business
Quản trị kinh doanh
In each industry, there is a competition between companies to win customers’ trust and make them become loyal. Customers, after getting the satisfaction of the product/service they consume, come to
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
Gồm tài liệu tham khảo
Includes bibliographical references |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/46898 |
| Appears in Collections: | MASTER'S THESES
|
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