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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/50688
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dc.contributor.advisorLưu Trọng Tuấn
dc.contributor.authorTran Anh Truc
dc.date.accessioned2016-12-15T10:11:25Z-
dc.date.available2016-12-15T10:11:25Z-
dc.date.issued2014
dc.identifier.otherBarcode: K50006222
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/50688-
dc.descriptionBusiness
dc.descriptionLuận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
dc.descriptionGồm tài liệu tham khảo và phụ lục
dc.descriptionIncludes bibliographical references and appendixes
dc.description.abstractThis paper investigates relationship between four elements included corporate social responsibility (CSR), brand equity (BRE), company reputation (REP) and customer-company identification (CCI). In terms of methodology, this research uses quantities appro
dc.format.medium62 Tr.
dc.language.isovie
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.subjectBrand
dc.subjectMarketing
dc.subjectThương hiệu
dc.subjectTiếp thị
dc.titleRelationship between corporation social responsibility, brand equity, company reputation and customer - company identification in Ho Chi Minh city hotel industry
dc.typeMaster's Theses
dc.subject.DDC658.827
item.fulltextFull texts-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextreserved-
item.languageiso639-1vi-
item.openairetypeMaster's Theses-
item.cerifentitytypePublications-
Appears in Collections:MASTER'S THESES
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