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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/51464
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dc.contributor.advisorLe Nhat Hanh
dc.contributor.authorDinh Thi Mai Trang
dc.date.accessioned2016-12-15T10:12:51Z-
dc.date.available2016-12-15T10:12:51Z-
dc.date.issued2014
dc.identifier.otherBarcode: K50007299
dc.identifier.otherRG_2 #2 eb1 i5
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/51464-
dc.descriptionBusiness administration
dc.descriptionQuản trị kinh doanh
dc.descriptionLuận văn thạc sĩ -- Trường Đại học Kinh tế TP. HCM, 2014
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
dc.descriptionGồm tài liệu tham khảo và phụ lục
dc.descriptionIncludes bibliographical references and appendix
dc.description.abstractLiterature review. Research methodology. Data analysis. Conclusion, implications, and limitations
dc.format.medium41 Tr.
dc.language.isoeng
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.subjectBrand value
dc.subjectGiá trị thương hiệu
dc.titleThe effect of perceived brand globalness on brand value and purchase intention
dc.typeMaster's Theses
dc.subject.DDC658.827
item.grantfulltextreserved-
item.cerifentitytypePublications-
item.languageiso639-1en-
item.fulltextFull texts-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeMaster's Theses-
Appears in Collections:MASTER'S THESES
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