Brand positioning in LC Vina Cosmetics LTD

Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/54347

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DC Field	Value	Language
dc.contributor.author	Nguyen Thi Thanh Truc	vi
dc.date.accessioned	2017-06-27T07:00:39Z	-
dc.date.available	2017-06-27T07:00:39Z	-
dc.date.issued	2016	-
dc.identifier.other	Barcode: 1000000372	-
dc.identifier.uri	http://opac.ueh.edu.vn/record=b1024504~S8	-
dc.identifier.uri	http://digital.lib.ueh.edu.vn/handle/UEH/54347	-
dc.description	Chuyên ngành: Business Administration	vi
dc.description.abstract	To find out the problems causing low brand performance, the research carried out initial in-depth interviews with Mr. Ngan, Marketing Manager of LG Vina, Cosmetics department, who is cum brand manager of Essance at the present. According to the interview result as well as the data he shared, Essance witnessed a decrease in brand performance over the period of 2013 – 2015. The turnover sharply decreases from 2013 – 2015 and could not reach target over these years	vi
dc.format.medium	43 tr.	vi
dc.language.iso	English	vi
dc.publisher	Trường Đại học Kinh tế Tp. Hồ Chí Minh	-
dc.subject	Brand positioning	vi
dc.title	Brand positioning in LC Vina Cosmetics LTD	vi
dc.type	Master's Theses	vi
item.cerifentitytype	Publications	-
item.fulltext	Full texts	-
item.languageiso639-1	English	-
item.grantfulltext	reserved	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.openairetype	Master's Theses	-
Appears in Collections:	MASTER'S THESES

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