Please use this identifier to cite or link to this item:
https://digital.lib.ueh.edu.vn/handle/UEH/55235
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DC Field | Value | Language |
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dc.contributor.author | Nguyen Thi Mai Trang | - |
dc.date.accessioned | 2017-09-14T11:02:17Z | - |
dc.date.available | 2017-09-14T11:02:17Z | - |
dc.date.issued | 2014 | - |
dc.identifier.issn | 1859 -1124 | - |
dc.identifier.uri | http://digital.lib.ueh.edu.vn/handle/UEH/55235 | - |
dc.identifier.uri | http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=e0171f79-0cbd-4495-b59f-3c5f8e029ae0 | - |
dc.description.abstract | This study attempts to answer the question “Does psychological capital drive the effort of marketers?” Using a survey data set collected from 364 marketers working for various types of firms in Ho Chi Minh City, we found that each component of psychological capital has a direct and positive impact on job effort of marketers. These findings suggest that firms could enhance the effort of marketers in performing their job by establishing a human resource management system focusing not only the human capital but also on the psychological capital of marketers. | - |
dc.format | Portable Document Format (PDF) | - |
dc.publisher | Trường Đại học Kinh tế Tp. Hồ Chí Minh | - |
dc.relation.ispartof | Journal of Economic Development | - |
dc.relation.ispartofseries | JED, No. 220 | - |
dc.subject | Job effort | - |
dc.subject | Marketer | - |
dc.subject | Psychological capital | - |
dc.title | Does psychological capital drive the effort of marketers? | - |
dc.type | Journal Article | - |
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dc.identifier.doi | http://doi.org/10.24311/jed/2014.220.01 | - |
dc.format.firstpage | 136 | - |
dc.format.lastpage | 147 | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | Only abstracts | - |
item.grantfulltext | none | - |
item.cerifentitytype | Publications | - |
item.openairetype | Journal Article | - |
Appears in Collections: | JABES in English |
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