Advanced
Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/55297
Full metadata record
DC FieldValueLanguage
dc.contributor.authorPham Thi Lan Huong-
dc.contributor.otherNgo Thi Hong-
dc.contributor.otherTran Trieu Khai-
dc.date.accessioned2017-09-14T11:02:29Z-
dc.date.available2017-09-14T11:02:29Z-
dc.date.issued2016-
dc.identifier.issn1859 -1124-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/55297-
dc.identifier.urihttp://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=07f6c1f4-e12c-4e49-909d-9d5e60c4e824-
dc.description.abstractIn the retail environment where fierce competition pressure can be perceived, the role of brand experience becomes increasingly important. This study addresses the theory of brand experience and verifies its relationship with brand loyalty as well as its scales and model in the fashion retail industry. With the data collected from direct personal interviews with 285 consumers aged between 18–35 of such two fashion brands as Ninomax and Blue Exchange in Danang City, the findings suggest positive effects of the constructs of brand experience concerning sense, emotion, cognition, and relation on the two concepts of shopping experience and product experience, both of which, in turn, have positive effects on brand personality, brand trust, brand satisfaction, and brand loyalty. Particularly, brand trust is found to have no effect on brand loyalty.-
dc.formatPortable Document Format (PDF)-
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.relation.ispartofJournal of Economic Development-
dc.relation.ispartofseriesJED, Vol.23(3)-
dc.subjectBrand experience-
dc.subjectFashion brand experience-
dc.subjectBrand loyalty-
dc.titleEffects of brand experience on brand loyalty in fashion retail business-
dc.typeJournal Article-
dc.relation.referenceBrakus, J. J., Smitch, B. H., & Zarantonello, L.(2009). Brand experience: What is it? How is it measured? Does it affect brandloyalty? Journal of Marketing, 73(5), 52–68.-
dc.relation.referenceChaudhuri, A., & Holbrook, M. B. (2001). The chain ofeffects from brand trust and brand affect to brand performance: The role ofbrand loyalty. Journal of Marketing, 65, 81–93.-
dc.relation.referenceChoi, Y. G., Chihyung, O., Seon, S., & Hyun. (2011). Evaluating relationships among brandexperience, brand personality, brand prestige, brand relationship quality, andbrand loyalty: An empirical study ofcoffeehouse brands. Retrieved from scholarworks.umass.edu/graconf_hospitality/2011/ Presentation/22/-
dc.relation.referenceEvans, L. J. (2011). Fashion-brandexperiences in multi-channel retailing: Impacts of experience dimensions andexperience type on brand resonance. TX: University of North Texas.-
dc.relation.referenceForney, J. C., Park, E. J., & Brandon, L. (2005).Effects of evaluative criteria on fashion brand extension. Journal of Fashion Marketing and Management, 9(2), 156–165.-
dc.relation.referenceGentile, C., Spiller, N., & Noci, G. (2007). How tosustain the customer experience: An overview of experience components thatco-create value with the customer. EuropeanManagement Journal, 25(5),395–410.-
dc.relation.referenceHoch, S. J., & Ha,Y.-W. (1986). Consumer learning: Advertising and the ambiguity of productexperience. Journal of Consumer Research, 13(September), 221–233.-
dc.relation.referenceHorppu, M., Kulvalainen, O., Tarkiainen, A., &Ellonen, H. K. (2008). Online satisfaction, trust and loyalty, and the impactof parent brand. Journal of Product &Brand Management,17(6),403–413.-
dc.relation.referenceKerin, R. A., Jain, A.,& Howard, D. J. (1992). Store shopping experience and consumerprice–quality–value perceptions. Journal of Retailing, 68(4), 376–397.-
dc.relation.referenceKim, H. J. (2012). The dimensionality of fashion‐brand experience:Aligning consumer‐basedbrand equity approach. Journal of FashionMarketing and Management: An International Journal, 16(4), 418–441.-
dc.relation.referenceKim, H. J., & Lennon, S.J. (2010). E-atmosphere, emotional,cognitive, and behavioral responses. Journalof Fashion Marketing and Management, 14(3),412–428.-
dc.relation.referenceLee, K.-Y., Huang, H.-L., & Hsu, Y.-C. (2007). Trust,satisfaction and commitment: On loyalty to international retail service brands.Asia Pacific Management Review, 12(3), 161–169.-
dc.relation.referenceMano, H., & Oliver, R. H. (1993). Assessing thedimensionality and structure of the consumption experience: Evaluation,feeling, and satisfaction. Journal ofConsumer Research, 20(3),451–466.-
dc.relation.referenceNysveen, H., Pedersen, P. E., & Siv, S. (2013). Brandexperiences in service organizations: Exploring the individual effects of brandexperience dimensions. Journal of BrandManagement, 20(5), 404–423.-
dc.relation.referenceOliver, R. L. (1981). Measurement and evaluation ofsatisfaction processes in retail settings. Journalof Retailing, 57(3), 25–48.-
dc.relation.referencePark, E. J., Kim, E. Y., & Forney, J. C. (2006). Astructural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management,10(4), 433–446.-
dc.relation.referencePark, H. J., Burns, L. D., & Rabolt, N. J. (2007).Fashion innovativeness, materialism, and attitude toward purchasing foreignfashion goods online across national borders. Journal of Fashion Marketing and Management, 11(2), 201–214.-
dc.relation.referenceŞahin, A., Zehir, C., & Kitapçı. (2011). The effectsof brand experiences, trust and satisfaction on building brand loyalty: Anempirical research on global brands. In the proceedings of 7thInternational Strategic Management Conference. Procedia - Social and Behavioral Sciences, 24, 1288–1301.-
dc.relation.referenceSchmitt, B. H.(1999). Experiential marketing: How to get customers to sense, feel,think, act, relate to your company and brands. NY: The Free Press.-
dc.relation.referenceZhou, Z., Zhang, Q., Su, C.,& Zhou, N. (2012). How do brandcommunities generate brand relationships? Intermediate mechanisms. Journal of Business Research, 65(7), 890–895.-
dc.identifier.doihttp://doi.org/10.24311/jabes/2016.23.3.07-
dc.format.firstpage73-
dc.format.lastpage88-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeJournal Article-
item.grantfulltextnone-
item.fulltextOnly abstracts-
item.cerifentitytypePublications-
Appears in Collections:JABES in English
Show simple item record

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.