Factors influencing the adoption of electronic banking in Vietnam

Abstract

The paper mainly adopts the extension of the theory of reasoned action from prior studies. he first version modifies Technology Acceptance Model with Decomposed Theory of Planned Behavior and Perceived Risk in which eight constructs including Actual Usage, Behavioral Intention, Attitude toward using, Perceived Behavioral Control, Subjective Norm, Perceived Usefulness, Perceived Ease of Use, and Perceived Risk are used to examine which constructs directly influence the adoption of electronic banking by individuals in Vietnam. After alyzing 405 valid questionnaires with SPSS and AMOS software version 20, the study, developed based on two common models of behavioral studies, shows that seven out of eight hypotheses are significant to the direct relationship between intention and attitude. In addition, Perceived Risk is considered a barrier factor of using e-banking. The paper also suggests the roundwork for further studies in Vietnam.