Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/56564
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dc.contributor.authorDuy Tung Bui-
dc.date.accessioned2017-12-20T09:26:43Z-
dc.date.available2017-12-20T09:26:43Z-
dc.date.issued2015-
dc.identifier.isbn978-602-19725-8-8-
dc.identifier.urihttp://www.ejbe.org/EJBE2015Vol08No16p019BUI.pdf-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/56564-
dc.description.abstractThe aim of this paper is to identify and evaluate the underlying factors affecting consumer acceptance of functional foods. The contribution of this study is to better understand customer willingness to buy such products in Ho Chi Minh City by shedding light on how socio-demographic, cognitive and attitudinal determinants affect consumer's choices of foods. We conducted a survey using 217 respondents from Ho Chi Minh City. Next, we develop a binary-probit model to quantify the impact of each factor on consumer acceptance. The results show that having a sick relative, beliefs in health benefits positively affect acceptance level. Other than that, old people in Ho Chi Minh City tend to reject the use of functional foods. However, when they are provided with enough knowledge, they are the most intensive buyers of these products. Implications and further researches are also discussed.en
dc.formatPortable Document Format (PDF)-
dc.language.isoeng-
dc.relation.ispartofProceedings of the 3rd IBEA International Conference on Business, Economics and Accounting, , Ho Chi Minh City, Vietnam, 15-17/04/2015-
dc.subjectFunctional fooden
dc.subjectConsumers acceptanceen
dc.subjectBinary-probiten
dc.subjectKnowledgeen
dc.subjectHealthen
dc.titleConsumer Acceptance of Functional Foods in Ho Chi Minh Cityen
dc.typeConference Paperen
dc.identifier.doiDOI: 10.17015/ejbe.2015.016.02-
item.fulltextOnly abstracts-
item.grantfulltextnone-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
Appears in Collections:Conference Papers
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