Emotional exhaustion in retail operation at Bank for Investment and Development of Vietnam – North Saigon branch

Abstract

In recent years, BIDV North Saigon branch has showed some symptom of poor performance in retail banking operation in comparison with average of entire BIDV system as well as with other branches in Ho Chi Minh City region. Through in-depth analysis and theory informed, “emotional exhaustion” was identified as the main problem that leads to poor performance of retail operation in the branch. There are 3 causes considered to be reason for the main problem, they are performance appraisal bias from retail leaders, coworker incivility and work overload. In consideration with the conditions of the branch and theories support, “coworker incivility” was appointed the main cause leading to the problem “emotional exhaustion” in retail operation. Four potential solutions was suggested and evaluated, two of them (Issuing Branch Code of Conduct and Setting up extracurricular activities) were selected to solve the main problem “emotional exhaustion” to improve the performance of retail operation in BIDV North Saigon branch.