Salesperson failure in SMC Tan Tao limited company

Abstract

Thesis analysis of negative net cash flow from operating, high average collection period and late-invoice collection status at SMC Tan Tao through secondary data, survey, and depth interview with customers and others employees; identify potential problems and central problem of three symptom in company, based on that content to validate causes of salesperson failure. Based on the analysis of the internal factors, combined with the environmental factors, suggest the proposed solutions and action plan for the causes of salesperson failure.