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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/57713
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dc.contributor.advisorAssoc. Prof. Dr. Tran Ha Minh Quanen_US
dc.contributor.authorDuong Hai Myen_US
dc.date.accessioned2018-09-21T07:47:02Z-
dc.date.available2018-09-21T07:47:02Z-
dc.date.issued2018-
dc.identifier.otherBarcode: 1000005520-
dc.identifier.urihttp://opac.ueh.edu.vn/record=b1027875~S1-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/57713-
dc.description.abstractThis thesis aims to identifiy the reason why TCS new reefer service could not attract customers. Basing on in-dept interview in TCS’s current customers, market information and report from marketing department, thesis find out there are 3 potential problems: Low customer satisfaction of regular customers; Competitors are stronger than TCS show on 2 issues Marketing strategy to attract new customers does not implement. Using theories and analysis, identified central problem is: low customer satisfaction of regular customers. To giving exactly problem solving, the thesis draws cause-effected map to find out root cause. Thesis uses 4 groups of factors affect to customers satisfaction to conduct an interview on regular customers, the result show that many customer unsatisfied with TCS’s shipping schedule, to change un-fixed day shipping schedule, the broad director should change their intension that having fixed-day shipping schedule is more important than full fill each trip.en_US
dc.format.medium45 p.en_US
dc.language.isoEnglishen_US
dc.publisherUniversity of Economics Ho Chi Minh Cityen_US
dc.subjectConsumer satisfactionen_US
dc.titleNon fixed-day shipping schedule in Tan Cang Shipping afects to customers satisfactionen_US
dc.typeMaster's Thesesen_US
ueh.specialityBusiness Administration = Quản trị kinh doanhen_US
item.cerifentitytypePublications-
item.grantfulltextreserved-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextFull texts-
item.languageiso639-1English-
item.openairetypeMaster's Theses-
Appears in Collections:MASTER'S THESES
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