Factors affecting Passengers’ Decisions to Use the Metropolitan Rapid Transit Chalong Ratchadham Line (Purple Line)

Abstract

The objectives of this research were to study factors affecting passengers’ decisions to use the Metropolitan Rapid Transit Chalong Ratchadham Line (Purple Line) and to study whether passengers decided to use MRT Chalong Ratchadham Line. The setting of this study was area around MRT Chalong Ratchadham Line (Purple Line). Data were collected in March 2017. The aim of this research was to study predictor factors and passengers’ behaviors influencing the possibility of using Purple Line MRT. Mathematical models could be developed to predict the decision to use Purple Line MRT. The predictive results were used to plan transport management. Logistic Regression Analysis was used to determine the relationship. The results of studying the relationship showed that predictor factors influencing the possibility of using Purple Line MRT included available routes, fast, safe, and convenient transport as well as other factors. By comparing Purple Line MRT usage, the passengers’ decision to use this line was more than their decision not to use the service.