The determinants tourists’ packaged - tour purchase decision

Abstract

The main objective of this study was to investigate the determinants of the package tour purchase decision. This study examined the correlation between the factors of the package tour, the attitudes and purchase decisions of travelers. The questionnaire collected 300 suitable responses from tourists who traveling or living in Ho Chi Minh City. These findings show a significant correlation between the factors of the package tour such as Attractions and Entertainment, Prices with the Attitude of tourists, as well as the impact of Booking, Prices on Purchase Decisions. Suggestions are made to improve service quality, create tailored package tours, and increase the level of purchase decision of travelers.