Strategy for key account management of Duong Minh Phuc Company

Abstract

Duong Minh Phuc Co.td (DMP) is a young company established two years, specializing in LPG . In recent months, sales have declining and losing customers based on the number of sales of the company since early 2017. With that situation, we have conducted several interviews evaluate the internal as well as interviews with existing clients and former DMP clients and former DMP clients to identify shortcomings in the company's business processes. Recognizing the current weak point is weak management and no policy to support industrial customers make the situation does not increase the company's new customers. The data and interviews will be combined wwith the theory of problem management in the enterprise that can describe the directionin addressing this problem. Finally, recognizing the core issue, we have outlined some of the solutions that can help DMP escape these problems.