Ineffective internal communication of importing process in Srithai Limited Company

Abstract

The thesis writes about improving internal communication of importing process in Srithai Company. The essay focuses on main area office departments. In specific, there are Plastic sales department, Purchasing department and Finance department. The main process is followed during essay is importing process related main products of Material Handling Equipment (MHE). In specific, MHE products have been traded since 2016 and reached high overcome in 2017. However, report of finances about net profit of this group presented to decrease. In addition, the analyses later of customers’ satisfaction and failing project rate also showed negative. Therefore, the thesis will focus on analyze these issues and figure out what is the main problem of these things through the data from company and from some qualitative research. Not only that, this thesis will evaluate and raise the most suitable solution as well as detail actions plan for solving problem. And as finding from the research, the main problem leads to decline bottom profit of MHE group is ineffective internal communication. This problem does exit due to low motivation employees, weak teamwork skill, different language and weak individual leadership. Those causes have built a bad culture for working in company. Hence, it is suggested that company should apply ROFO principles to encourage internal communication system in company. More than that, it helps to build new culture, create facilitate working environment for employees.