Ineffective leadership style in Sale Department at CADIVI company

Abstract

This study has talked about the case in Sale department within CADIVI with the symptoms of the high turnover rates in the first six months in 2018. Based on the interview result and theoretical framework, ―ineffective leadership style in Sale Department at CADIVI‖ is the central problem that sale department needs to solve. Ineffective leadership has been the great attributes to retention rate because of significant role of the leader in the way their staff devote their time, efforts, commitment and extend their support to achieve organizational goals. Therefore, if turnover rate reduced, it could help to increase employee satisfaction, high performance and productivity. In this thesis, leader personality, lack of soft-skill training, leadership- followers relationship and gender-related leadership are listed as potential causes of the problem in Sale Department. According to cost-benefit analysis between two solutions as short-term and long-term, long- term solution selected as suitable solution, which could improve soft-skill of leaders and enhance leadership relationship in sale department. With the detailed action plan and combination between sale department and HR department, the situation of sale team is expected to be solved in near future. The cost for this plan is approximately 80 million VND each year but it expected to reduce the cost for recruit and train news replaced and the lower customer satisfaction.