Solution for ineffective leadership in cubes Asia

Abstract

Cubes Asia is a young company who develops quickly in recent years. However, due to spending time to focus on sales and marketing, it is facing with several issues relating to personnel, customers, management system. The research includes three important parts. Firstly, it comes with the company background for readers to understand the company history, its customers, staffing, sales as well as the industry, the market Cubes Asia is in. Secondly, the researcher identified problem through interviews and theories, it is found that the company is facing with poor employee training and ineffective leadership. However, ineffective leadership has significant influences through most of variables. Furthermore, the research presented the valid causes leading ineffectiveness leadership including personal traits of the boss, misuse of power from managers, poor communication between managers and employees, lack of financial and human resources, lack of strategic business plans, lack of internal and external control with the company context to contribute in later solutions. Thirdly, there are solutions proposed and confirmed by employees through quick survey. The alternatives plan are analyzed and presented which is a combination of developing communication strategy, implementing strategic planning and applying performance management and control framework. The plan comes with total budget of 228.140.000VND in the duration of 3 months for training programs, 1 month for strategic planning and nearly 1 month for applying performance management and control framework in Cubes Asia. This total cost is feasible with the company who gained turnover of 54 billion and profit margin of approximately 30% in 2017. Furthermore, the ineffective leadership causes losing 3 key customers which contribute 2 – 3 billion per year, losing money, business information and low productivity due to high employee turnover rate (over 25% through years). The presentation above support the readers have an overview on contents of this research. From the work has been contributed, the full name of the study is "Solution for ineffective leadership in Cubes Asia".