Lack of training at CGV Cinemas

Abstract

As a member of the operation department, after analyzing the report of Voice Of Customer (VOC), I noticed the number of customers complaining about the service quality at CGV movie theaters is increasing, always keeping on 20% of total customer contact to CGV. As a business in the entertainment service industry, this greatly affects the image and brand awareness of the company which might cause losing customers, the company cannot achieve revenue and profit targets. The customer complains about the quality of service comes from many problems, but the most important problem is the professionalism and service attitude of employees because the company is lacking training programs resulting in employees losing mindset as well as lack of soft skills in customer service. To solve this problem, a number of solutions will also be launched with the aim of creating training programs as well as supporting cinemas with plans to improve qualifications and skills for employees at a cost appropriate to the current financial situation of the company which saves the cost of training compared with the current.