CONFERENCE PAPERS : [344]
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Ai customer engagement, and purchase intention a gen z perspective in online cosmetics shoppingAuthor(s): Trang Nguyen Thi Dai (2025)
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Closing the intention–behavior gap: the role of ai-enabled personalization in promoting sustainable fashion consumption among vietnamese youthAuthor(s): Tran Mai Dong (2025)
Conference Paper
Proceedings International Conference of Business Theories & Practices – iCOB 2025Author(s): College of Business - University of Economics Ho Chi Minh City (2025)
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