Poor management in prices and dumping at lock&lock VietNam co., ltd

Abstract

For a long time, management has been seen as the key to the success of enterprises in the integration trend because management decides and coordinates the connection of business and production activities of enterprises to the market and between departments together, ensuring business operations always grow and develop. Research and systematize the basic theoretical basis of management and the factors affecting the performance of Lock&Lock company, identifying the problem that the company is experiencing, thereby propose some solutions to improve the performance of Lock&Lock company in Vietnam, so that the company can achieve its common goal. Lock&Lock Co., Ltd is having problems related to revenue at supermarket channel. This problem is the poor management of prices and dumping outside the market applied with B2B channel goods. B2B channel’s goods are only sold as gifts, however, these items are out of the market for trading purposes. This problem caused the situation of decreasing sales of supermarket channels that did not meet expectations. If there is no solution to this problem, in the long-term, this not only lost sales of supermarket channels, but also significantly affected the reputation and brand of Lock & Lock that the Shop channel and marketing department were invested to build in the past few decades in Vietnam. The most feasible solution to this problem is building a team of professional sales staff that have good knowledge and skills with a thorough training program. With this solution and a long-term plan, not only sales of supermarket channel will be improved, but also Lock&Lock can develop long-term stability and achieve its goals.